About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
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new-22-008
Global | Brand Family Links (Yankee)
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Hypothesis:
By xxxxxxxxxxxxxxxxxxhiding or relocating the fragrance brand family links in the nav,
we can change yyyyyyyyyyyyyyyyyyyyydecrease bounce and increase transactions on Yankee Candle.
Goals:
↑ Add to Cart Clicks
↑ Conversions
↑ Conversion Funnel (Bag visits, checkout visits)Transactions
↑ Conversions
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
All xxxxx Pages
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Results:
( pending )
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Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
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AB Tasty Preview Links:
v1 link xxxxx
v2 link xxxxx