About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
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new-22-006
Cart Page | Minimized NAV Bar (Yankee)
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Hypothesis:
By xxxxxxxxxxxxxxxxxx,
we can change yyyyyyyyyyyyyyyyyyyyyminimizing the nav bar by default, we minimize distraction and focus users to the checkout process, thus increasing the number of users continuing to checkout and transacting.
Goals:
↑ Add Continue to Cart Clicks
↑ Conversions
↑ Conversion Funnel (Bag visits, checkout visits)
Checkout CTA
↑ Transaction
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
All xxxxx Cart & Checkout Pages
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Results:
( pending )
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Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
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AB Tasty Preview Links:
v1 link xxxxx
v2 link xxxxx