About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name: 

new-22-xxx
xxxxxxx test name xxxxxxx003
Checkout | Guest CTA (Yankee)

Hypothesis:  

• By xxxxxxxxxxxxxxxxxxchanging the color of the primary sign-in CTA for guests in the Checkout,
  we can change yyyyyyyyyyyyyyyyyyyyy. will increase conversions via guest checkout.

Finding:

• There is significant evidence that having a primary blue/green as a CTA color will positively impact conversions

Goals:

• ↑ Add to Cart Clicks 

• ↑ Conversions

• ↑ Conversion Funnel (Bag visits, checkout visits)Continue as Guest CTA Clicks

• ↑ Conversions

Target:  

• Yankee DTC website ( YankeeCandle.com )

• All Users

• All xxxxx Pages      Checkout / All Users    

...

Image Added

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Results:

• ( pending )

Recommendation (CXperts):

• ( pending )

By The Numbers: data from ABTasty

• ( pending )

...

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

...

Video Capture Preview:

• Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
  Link: xxxxx
  

AB Tasty Preview Links: 

• v1 link xxxxx

• v2 link xxxxx

•  merge into above 003

003 xxxxxx

From: Rohan Prabhu <rohan.prabhu@cxperts.io>

Sent: Friday, July 22, 2022 14:37
To: Khan, Imran <Imran.Khan@newellco.com>; Molamusa, Natasha <Natasha.Molamusa@newellco.com>; Good, Benjamin <Benjamin.Good@newellco.com>; Alesio, Alexander <Alexander.Alesio@Newellco.com>
Cc: Ken Lilly <ken.lilly@cxperts.io>; Steven Shyne <steven@cxperts.io>
Subject: Final Test Update: new.22.003 _ Checkout | Guest CTA | A/B Test 

This Message originated outside of the Newell Brands organization. Please exercise caution when opening attachments or clicking on links.

Hey Natasha and Imran,

We have an update with this test, reminder that this test replaced the PayPal test:

Test Code: new.22.003

Test Name: Checkout | Guest CTA | A/B Test

Hypothesis: By changing the color of the primary sign-in CTA for guests in the Checkout, we will increase conversions via guest checkout.

Goals:

1. ↑ Continue as Guest CTA Clicks

2. ↑ Conversions
   

Targeting: Checkout, all users

...

• Screen capture video: 
  https://recordit.co/ywDtAtnhjB
  

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AB Tasty Preview Links: 

• V1 - Green - PREVIEW LINK

• V2 - Blue - PREVIEW LINK
  

• Preview Instructions:

  1. Close other tabs that are the main site domain

  2. Click the link above, which will take you to the test preview landing page (so not in private browser to allow cookies)

  3. Click the test preview link and verify you are getting the variation

  4. Verify on desktop and mobile breakpoints (collapsed desktop browser is fine)