Page Comparison

About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

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new-22-009
PLP | Star-Rating # Reviews presentation (Yankee)

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Hypothesis:  

• By xxxxxxxxxxxxxxxxxx,
  we can change yyyyyyyyyyyyyyyyyyyyyadding the number of reviews underneath the stars on products within the PLP,
  we will illustrate product popularity accurately, decreasing user hesitations, increasing “Add to Bag” CTA clicks and conversions.

Goals:

• ↑ Add to Cart Clicks 

• ↑ Conversions

• ↑ Conversion Funnel (Bag visits, checkout visits)

• Bag CTA Clicks

• ↑ Conversions

Target:  

• Yankee DTC website ( YankeeCandle.com )

• All Users

• All xxxxx PLP Pages      

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Results:

• ( pending )

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• Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
  

• Link: xxxxx
  
  

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AB Tasty Preview Links: 

• v1 link xxxxx

• v2 link xxxxx