About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
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Yankee DTC website ( YankeeCandle.com )
All Users
All xxxxx Pages
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Results:
( pending )
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Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
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AB Tasty Preview Links:
v1 link xxxxx
v2 link xxxxx
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- merge into above 003
003 xxxxxx
From: Rohan Prabhu <rohan.prabhu@cxperts.io>
Sent: Friday, July 22, 2022 14:37
To: Khan, Imran <Imran.Khan@newellco.com>; Molamusa, Natasha <Natasha.Molamusa@newellco.com>; Good, Benjamin <Benjamin.Good@newellco.com>; Alesio, Alexander <Alexander.Alesio@Newellco.com>
Cc: Ken Lilly <ken.lilly@cxperts.io>; Steven Shyne <steven@cxperts.io>
Subject: Final Test Update: new.22.003 _ Checkout | Guest CTA | A/B Test
This Message originated outside of the Newell Brands organization. Please exercise caution when opening attachments or clicking on links.
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Hey Natasha and Imran,
We have an update with this test, reminder that this test replaced the PayPal test:
Test Code: new.22.003
Test Name: Checkout | Guest CTA | A/B Test
Hypothesis: By changing the color of the primary sign-in CTA for guests in the Checkout, we will increase conversions via guest checkout.
Goals:
↑ Continue as Guest CTA Clicks
↑ Conversions
Targeting: Checkout, all users
Quick Test Preview: Screen capture video: https://recordit.co/ywDtAtnhjB
Test Variation(s):
V1 - Green - PREVIEW LINK
V2 - Blue - PREVIEW LINK
Preview Instructions:
Close other tabs that are the main site domain
Click the link above, which will take you to the test preview landing page (so not in private browser to allow cookies)
Click the test preview link and verify you are getting the variation
Verify on desktop and mobile breakpoints (collapsed desktop browser is fine)