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new-22-003
Checkout | Guest CTA (Yankee)
Hypothesis: Ā
By changing the color of the primary sign-in CTA for guests in the Checkout,
we will increase conversions via guest checkout.
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Yankee DTC website ( YankeeCandle.com )
Checkout / All UsersĀ Ā Ā
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Results:
( pending )
Recommendation (CXperts):
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