About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
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new-22-008
Global | Brand Family Links (Yankee)
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TBD / Open Questions (for CXperts)
For v1 (Multi-Brand Bar relocate to L1 categories):
@CXperts, please confirm we would update the Comp/Mock to show the bar removed (as shown below in Rev2). Thanks! Alex Alesio (Deactivated)
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Hypothesis:
By hiding or relocating the fragrance brand family links in the nav,
we can decrease bounce and increase transactions on Yankee Candle.
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Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
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AB Tasty Preview Links:
v1 link xxxxx
v2 link xxxxx