About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
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Experiment Name:
new-22-006
Cart Page | Minimized NAV Bar (Yankee)
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Test 006 ran for 14 days. Results are currently inconclusive. Note: test was Desktop only.
[ Continue to Checkout ] CTA - Clicks:
for v1 (Minimized NAV variant) show positive lift in CTA-Clicks but has not hit stat sig (as of Aug4).Transactions:
for v1 is mostly at parity with Control showing just a slight decrease.Bounce:
v1 (minimized nav) decreased the bounce rate by ~4% with 96% stat sig,
indicating that less users were navigating away from the checkout process for variant v1.
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Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
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AB Tasty Preview Links:
v1 link xxxxx
v2 link xxxxx