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Experiment Name:
new-22-003 Checkout | Guest CTA (Yankee)
Test Results Update (Aug 11)
Subject: Re: Test Update: new.22.003 _ Checkout | Guest CTA (Yankee)| A/B Test
From: Steven Shyne <steven@cxperts.io>Sent: Thursday, August 11, 2022 19:59
Hi Alex,
When we looked at this test at 2 weeks, we were inconclusive but still had some volatility in the test data; usually we like to go one more week (21 days total) in that case.
I'm looking at this now (21 days of runtime) and I'm going to call this test Inconclusive.
This is after checking both Mobile and Desktop and there is no stat sig difference in behavior for primary goal (clicks to Checkout as a Guest CTA) or macro goal (Order Confirmation Page Views).
Interesting though that this Color CTA test won on Homepage / PLP but not PDP and Checkout. My hypothesis though isn't about location, it's more so that the other test had ghost buttons, making me believe we should avoid ghost buttons site wide. I'll turn the test off now and update our records accordingly. -Thanks, Steven
After 21 days of runtime, this test is Inconclusive. Both Mobile and Desktop do not have stat sig difference in behavior for primary goal (Clicks to Checkout as a Guest CTA) or macro goal (Order Confirmation Page Views).
Hypothesis:
By changing the color of the primary sign-in CTA for guests in the Checkout,
we will increase conversions via guest checkout.
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Screenshot Preview:
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Video Capture Preview:
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Screen capture video: https://recordit.co/ywDtAtnhjB
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links
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AB Tasty Preview Links:
V1 v1 - Green - PREVIEW LINK
V2 v2 - Blue - PREVIEW LINK
Preview Instructions:
Close other tabs that are the main site domain
Click the link above, which will take you to the test preview landing page (so not in private browser to allow cookies)
Click the test preview link and verify you are getting the variation
Verify on desktop and mobile breakpoints (collapsed desktop browser is fine)
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