This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name:
new-22-xxx008 Checkout | Padlock Icon removal (Yankee)
Hypothesis:
By updating or removing the padlock icon we will decrease confusion within checkout,
increasing conversions.
Open / Next Step:
- Idea approved by Yankee BIZ ( aug18) during cxp thurs call
- QA’d by Alex Alesio (Deactivated) / feedback sent to cxperts
- CXperts resolved AA QA notes
- CXperts sent to for approval to Yankee BIZ
- Approved by Yankee biz Imran or Natasha
- Launched 2022 _____
- Test Run Completed 2022 _____
- Results (early preview)
- Results (full report)
...
AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Video Capture Preview:
( pending )
...
Experiment Design
( pending )
...
Hypothesis:
By updating or removing the padlock icon we will decrease confusion within checkout,
increasing conversions.
Goals:
↑ Conversions
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
Checkout
...
Results:
( pending )
Recommendation:
( pending )
Results by The Numbers: AB Tasty Data
( pending )
...
AB Tasty Preview Links:
v1: pending