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new-22-008 Checkout | Padlock Icon removal swap (Yankee)
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By updating or removing the padlock icon we will decrease confusion within checkout,
increasing conversions.
Open / Next Step:
- Idea approved by Yankee BIZ ( aug18) during cxp thurs call
- QA’d by Alex Alesio (Deactivated) / feedback sent to cxperts
- CXperts resolved AA QA notes
- CXperts sent to for approval to Yankee BIZ
- Approved by Yankee biz Imran or Natasha
- Launched 2022 _____
- Test Run Completed 2022 _____
- Results (early preview)
- Results (full report)
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AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Video Capture Preview:
Desktop:
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Mobile:( pending )
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Experiment Design
( pending )
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Hypothesis:
By updating or removing the padlock icon we will decrease confusion within checkout,
increasing conversions.
Goals:
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Yankee DTC website ( YankeeCandle.com )
Checkout Pages
All Users Checkout / All Devices
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Results:
( pending )
Recommendation:
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AB Tasty Preview Links:
v1 : pending Shield Icon:
https://protect-us.mimecast.com/s/8So-CgJyM7Tl57Y5XF2rPbo?domain=app.abtasty.com
AB Tasty Preview Instructions:
Close other tabs that are the main site domain
Click the link above, which will take you to the test preview landing page (so not in private browser to allow cookies)
Click the test preview link and verify you are getting the variation
Verify on desktop and mobile breakpoints (collapsed desktop browser is fine)
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Open / Next Step:
- Idea approved by Yankee BIZ
Aug18 (during cxp thurs call) - QA’d by Alex Alesio (Deactivated) / feedback sent to CXperts
Aug24 - CXperts resolved AA QA notes
- CXperts sent to for approval to Yankee BIZ
- Approved by Yankee biz Imran or Natasha
- Launched 2022 _____
- Test Run Completed 2022 _____
- Results (early preview)
- Results (full report)