This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name:
new-22-009 PLP | Star-Rating # Reviews presentation (Yankee)
Open / Next Step:
- QA’d by Alex Alesio (Deactivated) . Sent feedback to Rohan (Aug4 530p)
- Rohan resolved PLP White / Grey BG color changes??
- CXP sent to for approval to Yankee biz
- Approved by Imran Khan
- Launched 2022 Aug 15
- Test Completed 2022 Sept ___
- Results (early preview)
- Results (full report)
AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Video Capture Preview:
Experiment Design
Hypothesis:
By adding the number of reviews underneath the stars on products within the PLP,
we will illustrate product popularity accurately, decreasing user hesitations, increasing “Add to Bag” CTA clicks and conversions.
Goals:
↑ Add to Bag CTA Clicks
↑ Conversions
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
All PLP Pages
Results:
( pending )
Recommendation:
( pending )
Results by The Numbers: AB Tasty Data
( pending )