About: This wiki page captures the latest AB Experimentaiton updates sent via email on 2022-Aug-19.
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AB Test [22.003]: Checkout Guest CTA (Yankee) inconclusive
(Inconclusive test results—no action required for Odyssey)
Hypothesis: By changing the color of the primary Sign-In CTA for guests in the checkout flow, we will increase conversions via Guest checkout.
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[22.002] Global Bag to Cart (Yankee)
(Inconclusive test results—no action required for Odyssey)
Hypothesis: By changing the bag icon and copy “Bag” to a cart icon and copy “Cart” within the global nav header, we can increase cart clicks, engagement, and conversion.
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