Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name

new-22-008 Global NAV | Multi-Brand Links & Logos | Modify Placement (Yankee)
CXpert Name: Global Brand Family Links

...

Experiment Design:

...

TBD / Open Questions (for CXperts)

  • For v1 (Multi-Brand Bar relocate to L1 categories):

    • @CXperts, please confirm we would update the Comp/Mock to show the bar removed (as shown below in Rev2). Thanks! Alex Alesio (Deactivated)

...

Hypothesis:  

  • By hiding or relocating the fragrance brand family links in the nav,
    we can decrease bounce and increase transactions on Yankee Candle.

Goals:

  • ↑ Transactions

  • ↑ Conversions

Target:  

...

Results:

  • ( pending )

Recommendation (CXperts):

  • ( pending )

By The Numbers: data from ABTasty

  • ( pending )

...

Screenshot Preview

...

Video Capture Preview:

  • Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

  • Link: xxxxx

...

AB Tasty Preview Links

  • v1 link xxxxx

  • v2 link xxxxx