///////

This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

...

Experiment Name: 
New.22.016017 Global NAV Header Persistent Display (Graco)

Image Removed

AB-Test-Candidate | NAV Global Header (Desktop) Expand/Collapse modified display rules/logic

Idea: Seek to improve navigation by experimenting with Expand / Collapse display logic for Desktop mega menu.

Issue

Issue: current show/hide logic can be frustrating (and unexpected) for users on Graco’s site. Some may not easily understand how full megamenu transforms into a mobile style hamburger menu.

...

Consider revising / testing:

• Turn off show/hide and keep persistent
  (does hurt us to use show/hide)? Better to just keep it always on?
  or

• modify display logic change rules / behavior

Control (Current Experience):

...

v1 (new experience):

(TBD) (link for reference: GracoBaby.com)

Source: Sept21 quick Gracobrain storm session (Grant/Alesio)
see Alex Alesio (Deactivated) for more info

Image Added

...

Hypothesis / Findings / Test Goals

Hypothesis:  

• By focusing recommended Styles to only show specific types of products, this will minimize the number of options, decrease users being overwhelmed, and thus increasing site conversionskeeping the global nav header persistent instead of transforming into a hamburger menu, we will increase user engagement with this element, increasing header clicks, add to bag clicks, and transactions.

Findings:

• (FullStory supporting data)UserTesting data supports users struggles with expand/collapse menu functionality.

Goals:

• ↑ PurchasesNav Clicks

• ↑ Add to Cart Clicks

• ↑ Conversions
  

Target:  

• Yankee Graco DTC website ( YankeeCandle https://GracoBaby.com )

• Global / All PDP Pages

• All Users 

...

Results:

• ( pending )

Recommendation:

• ( pending )

By The Numbers: ABTasty Data & Insights

• ( pending )

...

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

Target Styles area within Yankee PDP pages:

...

• pending)

...

Video Capture Preview:

• (pending)

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

• Test Video Preview: (pending)
  

...

AB Tasty Test Preview Link(s):  

• v1 link (pending)
  

...

Notes:

• ABT Jira ticket:
  ABT-114 _116
  

  Jira Legacy
  server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ABT-114116

• Source: Sept21 quick Gracobrain storm session (Grant/Alesio)

• see Alex Alesio (Deactivated) for more info

...

Experiment Design

Idea: Seek to improve navigation by experimenting with Expand / Collapse display logic for Desktop mega menu.

Issue: current show/hide logic can be frustrating (and unexpected) for users on Graco’s site. Some may not easily understand how full megamenu transforms into a mobile style hamburger menu.

...

• To Test:

  • Turn off show/hide and keep persistent
    (does hurt us to use show/hide)? Better to just keep it always on?