About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

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• Our MarTech AB Partners recently shared some great insights that suggest it can be worth the wait regarding how & when we launch the email capture modal.   

• The experiment proved higher CVR when waiting until the 2nd page visit before triggering the popup and asking for a user’s email. Nice work MarTech team! (Wiki updates coming soon. Also feel free to ping your fav MarTech friend for details).   

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Page in draft mode.

Details below coming soon. Thanks! Alex Alesio (Deactivated)
cc Dan Graham / Soloman Hussain (Unlicensed)

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Experiment Design & Details:

AB MarTech Collaboration | Email PopUp Show on 1st vs 2nd page view

• About Test:

• The experiment tested showing the Email capture PopUp modal on the 1st vs 2nd page view.

• This will help us understand how the email capture modal is impacting CVR & Sign-ups as we vary the display logic.

• This test went live 10/4 ran for ~3 weeks.

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Hypothesis:  

Goals:

• ↑ Continue to Checkout CTA

• ↑ Transaction

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