About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
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Our MarTech AB Partners recently shared some great insights that suggest it can be worth the wait regarding how & when we launch the email capture modal.
The experiment proved higher CVR when waiting until the 2nd page visit before triggering the popup and asking for a user’s email. Nice work MarTech team! (Wiki updates coming soon. Also feel free to ping your fav MarTech friend for details).
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Page in draft mode.
Details below coming soon. Thanks! Alex Alesio (Deactivated)
cc Dan Graham / Soloman Hussain (Unlicensed)
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UX’s ABT Jira:
Email PopUp Show on 1st vs 2nd page view (Yankee) MarTech (ABT-71)Jira Legacy server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ABT-71 MarTech Jira ticket(s): ___tbd_____
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Subject: Re: Yankee Candle Popup AB 1st page v 2nd page
From: Morrison, John <John.Morrison@newellco.com>
Sent: Thursday, November 3, 2022 08:23
To: Graham, Daniel <Daniel.Graham@newellco.com>; Gibson, Jordan <Jordan.Gibson@newellco.com>; Marunninal, Deepthy <Deepthy.Marunninal@newellco.com>; Harris, Allison <Allison.Harris@newellco.com>; Alesio, Alexander <Alexander.Alesio@Newellco.com>; Hussain, Soloman <Soloman.Hussain@newellco.com>; Sallee, Hanna <Hanna.Sallee@newellco.com>
More raw sign ups on but not relative to sessions, right? I might be missing something.
Sign-ups per Session:
1st Page: 13%
2nd page: 15%
From: Graham, Daniel <Daniel.Graham@newellco.com>
Date: Wednesday, November 2, 2022 at 5:29 PM
2nd page is the winner based on CVR, but 1st page wins based on signups.
@Marunninal, Deepthy the 1st page seems to be about 33% higher in signups. What would your signup estimate be for 2023?