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Hypothesis: By making the Global Carousel Stripe static with one consistent message or by removing it entirely, we will reduce friction, thus increasing carousel engagement and purchases.
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Results: after
After 7 days of run time, both V1 (Static) & V2 (banner removed) are Winning.
In just 7 days, this test generated $25k in revenue above the control.
Engagement: Control saw more clicks to the carousel with stat sig. V1 saw 22% fewer clicks and V2 saw virtually no clicks due to the carousel element being removed. PDP page views are seeing stat sig improvements under the two variations with a 1.16% lift for V1 and 0.75% increase for V2.
Conversions: Transaction rate is showing great improvements for V1 and V2. V1 shows a 1.52% lift in transaction rate at 95% stat sig and V2 is showing a 1.88% lift with 97% stat sig.In just 7 days, this test has generated $25k in revenue above the control.
Recommendation: Early results are very promising, but it is still too early to tell. Sustain test for another week for more definitive results.
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Trending Positive: Yankee NAV L1 “Shop By” to “New Products”
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