Recommendation & Results:
Test Results
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This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.
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Hypothesis / Findings / Test Goals
Hypothesis:
By making the Global Carousel Stripe static with one consistent message or by removing it entirely, we will reduce friction, thus increasing carousel engagement and purchases.
Goals & Success Metrics:
↗️ Engagement
↗️ Carousel promotion clicks
↗️ Purchases
Target:
Yankee DTC website ( https://YankeeCandle.com )
Global NAV, All Pages
All Users
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Results, Recs, & Next Steps
Results: After 22 days of runtime, v2 (Carousel Removed) is a Winner!
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Engagement: Control saw more clicks to the carousel with stat sig. v1 saw 22% fewer clicks and v2 saw virtually no clicks due to the carousel element being removed. PDP page views are seeing small stat sig improvements under the two variations with a 0.46% lift for v1 and 0.83% increase for v2 (both with stat sig.).
Conversions: Transaction rate is showing great improvements for v1 and v2. v1 shows a 0.58% lift in transaction rate at 86% stat sig and v2 is showing a 1.18% lift with 99% stat sig.
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Recommendations & Next Steps:
Simplify site stripe banner -OR- use or consider using the static version as the v2 variant (removed banner) outperformed the control and alternative variants indicating . This indicates there are gains to be had through enhancing the banner’s display and functionality.
(original CXperts Dec8 Rec: implement Winning variant (v2) and remove the carousel).
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By The Numbers: ABTasty Data & Insights
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Appendix & Notes
Related Info & Links
VOC Ticket Logged: ODYI-1806 to drive Odyssey platform enhancements.
Wiki Page: ( WIP ) Winner ⭐️ Yankee Global Carousel Stripe (ABT-119 CXP.019)
ABT Jira Ticket: ABT-119
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Test Variants:
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Need more info?
For questions or if you’d like to discuss this ticket further please contact Alex Alesio (Deactivated)
cc benjamin.good / john.morrison (Unlicensed)
⚠️ ( WIP / update in progress ) ⚠️
This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.
[ Test Design Image ]
Hypothesis / Findings / Test Goals
Hypothesis:
Findings:
Goals:
↑
Target:
Yankee DTC website ( https://YankeeCandle.com )
Graco DTC website ( https://www.gracobaby.com )
Checkout payment step
All Users
Results, Recs, & Next Steps
Results:
xxxxxxx
Recommendations & Next Steps:
xxxxxx
By The Numbers: ABTasty Data & Insights
Appendix & Notes
Related Links:
ABT Jira ticket:
xxxxxxVOC / Odyssey enhancement ticket:
xxxxxxxx
For additional information contact Alex Alesio (Deactivated).