Hello Team—
We Team, we wanted to provide a quick update regarding our latest AB Experiment results.
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Results: after 22 days of runtime, v2 (Carousel Banner Removed) is a Winner!
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Recommendation: Consider simplifying the site stripe banner and/or removing. Variant v2—where the banner was entirely removed—outperformed the control and alternative variants creating a 1.18% uplift in conversion. These results indicate a real opportunity for additional gains through banner optimization.
Additional info:
Odyssey enhancement VOC ticket logged: ODYI-1806
Wiki Page / Jira Ticket ABT-119
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Yankee NAV L1 Category copy New -vs- Shop-By ⭐️ Winner
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Results: after 29 days of runtime, v1 is a Winner with the greatest potential revenue lift across all 3 variations.
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Recommendation: Implement v1 “New” L1 category copy as v1’s simplicity outperformed today’s “Shop By” resulting in a combined increase in Transaction Rate & AOV Lift metrics.
Additional info:
Odyssey enhancement VOC ticket logged: ODYI-1807
Wiki Page / Jira Ticket ABT-118
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Graco Checkout CC Credit Card elevate placement 📈 Trending
Results: this test has been running for 14 days and it looks like v2 (Credit Card elevated to first position and preselected) is close to Winning…
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Recommendation: confirm v2 as a winner by EOW and consider implementing the v2 variant where we elevated the Credit Card payment option to the first/top position in addition to keeping the CC payment method radio button is selected by default.
Additional info:
Odyssey enhancement VOC ticket logged: ODYI-1808
Wiki Page / Jira Ticket ABT-131
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📝 Test Learners
Yankee PDP Fragrance Notes📝 Learner
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See Jira ticket ABT-161 for additional info.
…Visit visit our AB Experimentation Wiki for the full download.
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Have a test idea? Submit your experiment hypothesis today @ Bit.ly/abRequest or Slack us!
We’re happy to discuss test ideas and address any questions you may have!
Have a great day!
-Alex
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Hello Team—Before the Thanksgiving holiday kicks off, we wanted to provide a quick update regarding the latest AB Experimentation results for November's tests.
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