⚠️ ( WIP / update in progress ) ⚠️

This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

[ Test Design Image ]

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Hypothesis / Findings / Test Goals

Hypothesis:  

Findings:

Goals:

• ↑

Target:  

• Yankee DTC website ( https://YankeeCandle.com )

• Graco DTC website ( https://www.gracobaby.com )
  

• Checkout payment step

• All Users 

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Results, Recs, & Next Steps

• Results:

  • xxxxxxx
    

• Recommendations & Next Steps:

  • xxxxxx   

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By The Numbers: ABTasty Data & Insights

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Appendix & Notes

Related Links:

• ABT Jira ticket:
  xxxxxx
  

• VOC / Odyssey enhancement ticket:
  xxxxxxxx
  

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