This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.
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Hypothesis / Findings / Test Goals
Hypothesis:
By making the Global Carousel Stripe static with one consistent message or by removing it entirely, we will reduce friction, thus increasing carousel engagement and purchases.
Goals & Success Metrics:
↗️ Engagement
↗️ Carousel promotion clicks
↗️ Purchases
Target:
Yankee DTC website ( https://YankeeCandle.com )
Global NAV, All Pages
All Users
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Results, Recs, & Next Steps
Results: After 22 days of runtime, v2 (Carousel Removed) is a Winner!
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Recommendations & Next Steps:
Simplify site stripe banner or consider using the static version as the v2 variant (removed banner) outperformed the control and alternative variants. This indicates there are gains to be had through enhancing the banner’s display and functionality.
(original CXperts Dec8 Rec: implement Winning variant (v2) and remove the carousel).
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By The Numbers: ABTasty Data & Insights
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Appendix & Notes
Related Info & Links
VOC Ticket Logged: ODYI-1806 to drive Odyssey platform enhancements.
Wiki Page: Winner ⭐️ Yankee Global Carousel Stripe (ABT-119 CXP.019)
ABT Jira Ticket: ABT-119
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Test Variants:
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Need more info?
For questions or if you’d like to discuss this ticket further please contact Alex Alesio (Deactivated)
cc benjamin.good / john.morrison (Unlicensed)