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See Jira ticket(s) for details on active experiments:
xxxxx
Yankee PDP Pick Up in Store (ABT-xxxx cxp.xxxx)
Yankee Global NAV Carousel Banner (optimization) Let Users Close/Discuss Promo-MSG (ABT-xxxx cxp.xxxx)
Graco Cart Display of Applied Discounts (ABT-xxxx cxp.xxxx)
Graco Dead Clicks on Images (ABT-xxxx cxp.xxxx)
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Yankee Shipping Address in Checkout
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Findings:
(Via FullStory) users are dead clicking on the Shipping step to advance in checkout.
Hypothesis:
By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.
Metrics:
⬇️ Shipping dead clicks
⬆️ Checkout progression
⬆️ Transactions