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See Jira ticket(s) for details on active experiments:

Jira Legacy

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Marmot CTA Color Homepage

Findings:

The CTA button background color is the same as the site's background color making it easy to miss.

Hypothesis:

By changing the color of the CTA buttons on the homepage,
we will increase the number of PLP visits,
PDP visits, and overall engagement.

Metrics:

Source: 2023-01-05 CXPerts ShareOut PPT