Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:

Marmot PLP Filter Expansion

Hypothesis:

• By having the filter closed by default for desktop,
  users will be able to see all of the filter options,
  thus increasing PDP page views, add to carts, and transactions.
  

Metrics:

• ↑ PDP pageviews

• ↑ Add to carts

• ↑ Transactions
  

ABT-xxxx

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Finding: The CTA button background color is the same as the site's background color making it easy to miss. Hypothesis: By changing the color of the CTA buttons buttons on the homepage, we will increase the number of PLP visits, PDP visits, and overall engagement. Metrics: ⬆️ PLP Visits ⬆️ PDP Visits ⬆️ Page Views Source: 2023-01-05 11 CXPerts ShareOut PPTDeck PDF

Test Design variants v0 Control Image RemovedImage Added v1 ( Free Shipping Message) Image Removed

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more pronounced visual treatment/color for CTA) Variant v1 will include a more visually pronounced CTA by modifying the button’s color / treatment to be easier to see. Exact color, tbd, but we’re leaning towards the standard primary color CTA treatment: Image Added

Marmot Estimated Shipping Time (ABT-xxx cxp.xxx)
Marmot Category by Region Personalization (ABT-xxx cxp.xxx)

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Marmot HP CTA Button treatment (ABT-xxx cxp.xxx)

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Marmot Estimated Shipping Time (ABT-xxx cxp.xxx)

By adding expected delivery time to PDP pages, we can decrease hesitation, thus increasing ATC clicks, checkout progression, and purchases.

⬆️ ATC Clicks
⬆️ Checkout Progression
⬆️ Purchases

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Marmot Category by Region Personalization (ABT-xxx cxp.xxx)

By personalizing the Shop By Category to prioritize products suited to the users regional climate, we can increase PLP visits, PDP visits, and purchases.

⬆️ PLP Visits
⬆️ PDP Visits
⬆️ Purchases

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