Page Comparison

Finding:

• The CTA button background color is the same as the site's background color making it easy to miss.
  

Hypothesis:

• By changing the color of the CTA buttons buttons on the homepage, we will increase the number of PLP visits, PDP visits, and overall engagement.
  

Metrics:

• ⬆️ PLP Visits

• ⬆️ PDP Visits

• ⬆️ Page Views
  

Source: 2023-01-11 CXPerts ShareOut Deck PDF

Test Design variants

v0 Control

Image Removed

Image Added

v1 (more pronounced visual treatment/color for CTA)

• Variant v1 will include a more visually pronounced CTA by modifying the button’s color / treatment to be easier to see.
  
  

• Exact color, tbd, but we’re leaning towards the standard primary color CTA treatment: