Page Comparison

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:

xxxxx

Yankee PDP Pick Up in Store (ABT-xxxx cxp.xxxx)

Yankee Global NAV Carousel Banner (optimization) Let Users Close/Discuss Promo-MSG (ABT-xxxx cxp.xxxx)

Graco Cart Display of Applied Discounts (ABT-xxxx cxp.xxxx)

Graco Dead Clicks on Images (ABT-xxxx cxp.xxxx)

Jira Legacy

...

v0 Control

v1 (greyed out checkout steps)

Hypothesis:

By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.

Metrics:

Image Added

Findings: (via FullStory) users are Dead Clicking on the Shipping step to advance in checkout.

Image Added