Wiki Pages are updates once a test concludes.
See Jira ticket(s) for details on active experiments:
ABT-XXX
Marmot CTA Color Homepage
Findings:
The CTA button background color is the same as the site's background color making it easy to miss.
Hypothesis:
By changing the color of the CTA buttons on the homepage, we will increase the number of PLP visits, PDP visits, and overall engagement.
Metrics:
⬆️ PLP Visits
⬆️ PDP Visits
⬆️ Page Views
Source: 2023-01-05 CXPerts ShareOut PPT
Test Design
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