Page Comparison

Finding:

• The CTA button background color is the same as the site's background color making it easy to miss.
  

Hypothesis:

• By having the filter closed by default for desktop,
  users will be able to see all of the filter options,
  thus increasing PDP page views, add to carts, and transactionschanging the color of the CTA buttons buttons on the homepage, we will increase the number of PLP visits, PDP visits, and overall engagement.
  

Metrics:

• ⬆️ PLP Visits

• ↑ ⬆️ PDP pageviews

• ↑ Add to carts

• ↑ Transactions Visits

• ⬆️ Page Views
  

Source: 2023-01-05 11 CXPerts ShareOut PPTDeck PDF

Test Design variants

v0 Control

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v1 (

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more pronounced visual treatment/color for CTA)

• Variant v1 will include a more visually pronounced CTA by modifying the button’s color / treatment to be easier to see.
  
  

• Exact color, tbd, but we’re leaning towards the standard primary color CTA treatment:

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