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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:

Jira Legacy
serverSystem JIRA
serverId8dc78667-a808-3fa8-89c9-9cd03218340f
keyABT-172

Yankee Shipping Address in Checkout 

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AB Experiment Design

v0 Control

v1 (greyed out checkout steps)

Hypothesis:

  • By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.

Metrics:

  • ⬇️ Shipping

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  • Dead Clicks

  • ⬆️ Checkout

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  • Progression

  • ⬆️ Transactions

Image Added

Findings: (via FullStory) users are Dead Clicking on the Shipping step to advance in checkout.

Dead clicks in checkout

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