Wiki Pages are updates once a test concludes.
See Jira ticket(s) for details on active experiments:
| Jira Legacy |
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| server | System JIRA |
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| serverId | 8dc78667-a808-3fa8-89c9-9cd03218340f |
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| key | ABT-172 |
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AB Experiment Design
| v0 Control | v1 |
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dead clicks in checkout
Image RemovedFindings: (Via FullStory) users are dead clicking on the Shipping step to advance in checkout. (greyed out checkout steps) |
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Hypothesis: By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.
Metrics: |
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Progression ⬆️ Transactions
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Findings: (via FullStory) users are Dead Clicking on the Shipping step to advance in checkout. Dead clicks in checkoutImage Added |  Image Added |
