About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name:
new-22-008 (was New.22.008) Global NAV | Multi-Brand Links & Logos | Modify Placement (Yankee)
CXpert Name: Global Brand Family Links
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Experiment Design:
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TBD / Open Questions (for CXperts)
For v1 (Multi-Brand Bar relocate to L1 categories):
@CXperts, please confirm we would update the Comp/Mock to show the bar removed (as shown below in Rev2). Thanks! Alex Alesio (Deactivated)
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Hypothesis:
By hiding or relocating the fragrance brand family links in the nav,
we can decrease bounce and increase transactions on Yankee Candle.
Goals:
↑ Transactions
↑ Conversions
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
Global / All Pages
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Results:
( pending )
Recommendation (CXperts):
( pending )
By The Numbers: data from ABTasty
( pending )
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AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
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Video Capture Preview:
Yankee without MultiBrand NAV (Desktop) test preview dF0iQIRhao
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Yankee without MultiBrand NAV (Mobile) test preview 8fFL3pcHLI
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Yankee without MultiBrand NAV (Desktop) test preview nsP1yVOLiJ
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Yankee without MultiBrand NAV (Mobile) test preview DxlaTx84Xn
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Yankee without MultiBrand NAV - AA QA SR test preview SR 2022-08-10
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Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
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AB Tasty Preview Links:
v1 link xxxxx v2 link xxxxx (pending)