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AB Test (22-012) Global | Auto-Ship Messaging

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This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.


Experiment Namenew-22-012 Global | Auto-Ship Messaging

Hypothesis:  

  • By updating the auto-ship language, we will increase the number of auto-ship toggle clicks and transactions with auto-ship.

Findings:

  • FullStory & UserTesting research shows that users are confused by term/word “Auto-Ship”

Goals:

  • ↑ Auto-Ship Toggle Click

  • ↑ Transactions with Auto-Ship

Target:  


Results:

  • ( pending )

Recommendation (CXperts):

  • ( pending )

By The Numbers: data from ABTasty

  • ( pending )



Screenshot Preview


Video Capture Preview:

  • Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

  • Link: xxxxx


AB Tasty Preview Links

  • v1 link xxxxx

  • v2 link xxxxx




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