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See Jira ticket(s) for details on active experiments:
ABT-172 - Getting issue details... STATUS
Yankee Shipping Address in Checkout
Findings:
(Via FullStory) users are dead clicking on the Shipping step to advance in checkout.
Hypothesis:
By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.
Metrics:
⬇️ Shipping dead clicks
⬆️ Checkout progression
⬆️ Transactions
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