Skip to end of banner
Go to start of banner

Yankee Shipping Address in Checkout (ABT-172 cxp.xxxx)

Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 4 Next »

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:

ABT-172 - Getting issue details... STATUS

Yankee Shipping Address in Checkout 

v0 Control

v1

dead clicks in checkout

Findings: (Via FullStory) users are dead clicking on the Shipping step to advance in checkout.  


Hypothesis:
By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.

Metrics:

  • ⬇️ Shipping dead clicks

  • ⬆️ Checkout progression

  • ⬆️ Transactions

  • No labels