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xxxxxx Marmot CTA Color Homepage xxxxxxxx

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-XXX


Marmot CTA Color Homepage

Findings:

  • The CTA button background color is the same as the site's background color making it easy to miss.

Hypothesis:

  • By changing the color of the CTA buttons on the homepage, we will increase the number of PLP visits, PDP visits, and overall engagement.

Metrics:

  • ⬆️ PLP Visits

  • ⬆️ PDP Visits

  • ⬆️ Page Views

Source: 2023-01-05 CXPerts ShareOut PPT

Test Design

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