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Copy of Marmot PLP Filter Expansion (ABT-186 cxp.xxxx)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-186 - Getting issue details... STATUS

Marmot PLP Filter Expansion

Hypothesis:

  • By having the filter closed by default for desktop,
    users will be able to see all of the filter options,
    thus increasing PDP page views, add to carts, and transactions.

Metrics:

  • ↑ PDP pageviews

  • ↑ Add to carts

  • ↑ Transactions

Source: 2023-01-05 CXPerts ShareOut PPT

Test Design variants

v0 Control

v1 (Free Shipping Message)

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