About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name:
new-22-003
Checkout | Guest CTA (Yankee)
Hypothesis:
By changing the color of the primary sign-in CTA for guests in the Checkout,
we will increase conversions via guest checkout.
Finding:
There is significant evidence that having a primary blue/green as a CTA color will positively impact conversions
Goals:
↑ Continue as Guest CTA Clicks
↑ Conversions
Target:
Yankee DTC website ( YankeeCandle.com )
Checkout / All Users
Results:
( pending )
Recommendation (CXperts):
( pending )
By The Numbers: data from ABTasty
( pending )
AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
Video Capture Preview:
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Screen capture video:
https://recordit.co/ywDtAtnhjB
AB Tasty Preview Links:
V1 - Green - PREVIEW LINK
V2 - Blue - PREVIEW LINK
Preview Instructions:
Close other tabs that are the main site domain
Click the link above, which will take you to the test preview landing page (so not in private browser to allow cookies)
Click the test preview link and verify you are getting the variation
Verify on desktop and mobile breakpoints (collapsed desktop browser is fine)
0 Comments