AB Test (22-006) Cart Page | Minimized NAV Bar (Yankee)

About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name: 

new-22-006
Cart Page | Minimized NAV Bar (Yankee)

Hypothesis:  

• By minimizing the nav bar by default, we minimize distraction and focus users to the checkout process, thus increasing the number of users continuing to checkout and transacting.

Goals:

• ↑ Continue to Checkout CTA

• ↑ Transaction

Target:  

• Yankee DTC website ( YankeeCandle.com )

• All Users

• All Cart & Checkout Pages      

Results:

• ( pending )

Recommendation (CXperts):

• ( pending )

By The Numbers: data from ABTasty

• ( pending )

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

Video Capture Preview:

• Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
  

• Link: xxxxx
  
  

AB Tasty Preview Links: 

• v1 link xxxxx

• v2 link xxxxx