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AB Test (22-008) Checkout | Padlock Icon removal (Yankee)

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This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name

new-22-008 Checkout | Padlock Icon removal (Yankee)

Hypothesis:  

  • By updating or removing the padlock icon we will decrease confusion within checkout,
    increasing conversions.

Open / Next Step:

  • Idea approved by Yankee BIZ ( aug18) during cxp thurs call
  • QA’d by Alex Alesio (Deactivated) / feedback sent to cxperts
  • CXperts resolved AA QA notes
  • CXperts sent to for approval to Yankee BIZ
  • Approved by Yankee biz Imran or Natasha
  • Launched 2022 _____
  • Test Run Completed 2022 _____
  • Results (early preview)
  • Results (full report)

Video Capture Preview:

( pending )


Experiment Design

( pending )


Hypothesis:  

  • By updating or removing the padlock icon we will decrease confusion within checkout,
    increasing conversions.

Goals:

  • ↑ Conversions

Target:  


Results:

  • ( pending )

Recommendation:

  • ( pending )

Results by The Numbers: AB Tasty Data

  • ( pending )




AB Tasty Preview Links

  • v1: pending

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