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This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

Experiment Name: 
New.22.016 Global NAV Header Persistent Display (Graco)

AB-Test-Candidate | NAV Global Header (Desktop) Expand/Collapse modified display rules/logic

Idea: Seek to improve navigation by experimenting with Expand / Collapse display logic for Desktop mega menu.

Issue

Issue: current show/hide logic can be frustrating (and unexpected) for users on Graco’s site. Some may not easily understand how full megamenu transforms into a mobile style hamburger menu.

Consider revising / testing:

• Turn off show/hide and keep persistent
  (does hurt us to use show/hide)? Better to just keep it always on?
  or

• modify display logic change rules / behavior

Control (Current Experience):

v1 (new experience):

(TBD) (link for reference: GracoBaby.com)

Source: Sept21 quick Gracobrain storm session (Grant/Alesio)
see Alex Alesio (Deactivated) for more info

Hypothesis / Findings / Test Goals

Hypothesis:  

• By focusing recommended Styles to only show specific types of products, this will minimize the number of options, decrease users being overwhelmed, and thus increasing site conversions.

Findings:

• (FullStory supporting data)

Goals:

• ↑ Purchases

Target:  

• Yankee DTC website ( YankeeCandle.com )

• All PDP Pages

• All Users 

Results:

• ( pending )

Recommendation:

• ( pending )

By The Numbers: ABTasty Data & Insights

• ( pending )

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

Target Styles area within Yankee PDP pages:

Video Capture Preview:

• (pending)

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

• Test Video Preview: (pending)
  
  

AB Tasty Test Preview Link(s):  

• v1 link (pending)
  

Notes:

• ABT Jira ticket:
  ABT-114 ABT-114 - Getting issue details... STATUS