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Yankee PLP Filter add "Candle Type" (ABT-198)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments.

Test Idea:

Current State of “Personalize” is confusing and may convey the full meaning and value of a more descriptive CTA.

Hypothesis:

  • (coming soon)

Metrics:

  • ⬆️ Transactions

  • ⬇️ Bounces

Source:
2023-01-13 UX Team


Test Design variants

v0 Control

CTA Text: [ Personalize ]

v1 (Descriptive CTA)

CTA Text: [ Personalize Your Candle ]

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