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Email Capture Pop Up timing (Yankee) ⭐️ Winner MarTech (ABT-71)

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About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Yankee's Email Capture Pop Up timing test ⭐️ Winner!

  • Our MarTech AB Partners recently shared some great insights that suggest it can be worth the wait regarding how & when we launch the email capture modal.   

  • The experiment proved higher CVR when waiting until the 2nd page visit before triggering the popup and asking for a user’s email. Nice work MarTech team! (Wiki updates coming soon. Also feel free to ping your fav MarTech friend for details).   

Page in draft mode.

Details below coming soon. Thanks! Alex Alesio (Deactivated)
cc Dan Graham / Soloman Hussain (Unlicensed)

Experiment Design & Details:

AB MarTech Collaboration | Email PopUp Show on 1st vs 2nd page view

  • About Test:

  • The experiment tested showing the Email capture PopUp modal on the 1st vs 2nd page view.

  • This will help us understand how the email capture modal is impacting CVR & Sign-ups as we vary the display logic.

  • This test went live 10/4 ran for ~3 weeks.

Hypothesis:  

Goals:

  • ↑ Continue to Checkout CTA

  • ↑ Transaction

Target:  

Results:

Added 2022-Nov-04

Results:

Recommendations & Next Steps:

Results, by The Numbers:

Screenshot Preview: 

Video Capture Preview:

  • Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

Related info / links:

Subject: Re: Yankee Candle Popup AB 1st page v 2nd page 

From: Morrison, John <John.Morrison@newellco.com>
Sent: Thursday, November 3, 2022 08:23
To: Graham, Daniel <Daniel.Graham@newellco.com>; Gibson, Jordan <Jordan.Gibson@newellco.com>; Marunninal, Deepthy <Deepthy.Marunninal@newellco.com>; Harris, Allison <Allison.Harris@newellco.com>; Alesio, Alexander <Alexander.Alesio@Newellco.com>; Hussain, Soloman <Soloman.Hussain@newellco.com>; Sallee, Hanna <Hanna.Sallee@newellco.com>

More raw sign ups on but not relative to sessions, right? I might be missing something. 

Sign-ups per Session:

  • 1st Page: 13%

  • 2nd page: 15%

 

From: Graham, Daniel <Daniel.Graham@newellco.com>
Date: Wednesday, November 2, 2022 at 5:29 PM

2nd page is the winner based on CVR, but 1st page wins based on signups. 
@Marunninal, Deepthy the 1st page seems to be about 33% higher in signups.  What would your signup estimate be for 2023?

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