AB Test (22-008) Checkout | Padlock Icon removal (Yankee)

This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name: new-22-008 Checkout | Padlock Icon swap (Yankee)

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Video Capture Preview:

Desktop:

AB 008 Test - Checkout UI Padlock to Shield DESKTOP ( 2022-08-24 dF0iQIRhao ).mp4

Mobile:

Experiment Design:

Hypothesis:  

• By updating or removing the padlock icon we will decrease confusion within checkout, increasing conversions.

Goals:

• ↑ Conversions

Target:  

• Yankee DTC website ( YankeeCandle.com )

• Checkout Pages

• All Users / All Devices

Results:

• ( pending )

Recommendation:

• ( pending )

Results by The Numbers: AB Tasty Data

• ( pending )

AB Tasty Preview Links: 

• v1 Shield Icon:
  https://protect-us.mimecast.com/s/8So-CgJyM7Tl57Y5XF2rPbo?domain=app.abtasty.com

AB Tasty Preview Instructions:

1. Close other tabs that are the main site domain

2. Click the link above, which will take you to the test preview landing page (so not in private browser to allow cookies)

3. Click the test preview link and verify you are getting the variation

4. Verify on desktop and mobile breakpoints (collapsed desktop browser is fine)

Open / Next Step:

• Idea approved by Yankee BIZ
  Aug18 (during cxp thurs call)
• QA’d by Alex Alesio (Deactivated) / feedback sent to CXperts
  Aug24
• CXperts resolved AA QA notes
• CXperts sent to for approval to Yankee BIZ
• Approved by Yankee biz Imran or Natasha
• Launched 2022 Aug 30
• Test Run Completed 2022 _____
• Results (early preview)
• Results (full report)