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2023feb-idea | Marmot CTA Color Homepage (ABT-185 cxp.xxxx)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-185 - Getting issue details... STATUS

Marmot CTA Color Homepage

Findings:

  • The CTA button background color is the same as the site's background color making it easy to miss.

Hypothesis:

  • By changing the color of the CTA buttons on the homepage,
    we will increase the number of PLP visits,
    PDP visits, and overall engagement.

Metrics:

  • ⬆️ PLP Visits

  • ⬆️ PDP Visits

  • ⬆️ Page Views

Source: 2023-01-05 CXPerts ShareOut PPT

Test Design

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