Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments.

test design	v0	v1
Test idea: Skinny checkout – part 1 The idea is to shrink the space around certain form fields including adjustments to font size, spacing/padding/etc. v1 also shows “Review / Edit Bag” moved to the bottom to position key information above the fold while still offering a path back to review and edit cart contents. We plan on iterating this placement further in future experiments.

( stash of ideas for future test iterations )

“Review / Edit Bag” future considerations:

• Moving the “Review / Edit Bag” section to the bottom of the page (this could be a separate test).

• In theory, getting the “Continue” button up the page would help users get through the step more quickly.

dead clicks in checkout

Findings: (Via FullStory) users are dead clicking on the Shipping step to advance in checkout.  

Hypothesis:
By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.

Metrics:

• ⬇️ Shipping dead clicks

• ⬆️ Checkout progression

• ⬆️ Transactions