About This doc: This page is designed to help capture and share AB Test information.
Note: This is a draft / work in progress and we welcome your feedback as we nail down our format. Let Alex Alesio (Deactivated) know if you have any questions or are looking info that is not included here.
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Hello Team—
We're Excited to inform you all that AB Tasty has been setup and installed on production, and we are ready to get things rolling for CX Optimization with the below first test.
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Experiment Name:
new-22-001 Add-to-Cart CTA Color variation on Yankee PDP
Hypothesis:
By changing the add-to-cart button color, we can increase the number of add-to-cart clicks and conversions.
Goals of Experiment:
↑ Add to Cart Clicks
↑ Conversions
↑ Conversion Funnel (Bag visits, checkout visits)
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
All PDP pages
Dates & Timing:
- (todo Alex Alesio (Deactivated) to add updated dates/timing from cxperts)
- 2022 xxxxxx: Report / share results
- 2022 xxxxxx: Finalize / close test
- 2022 Jul 12: launch
- 2022 Jul 11: finalized / approved
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AB Experiment: Preview & Test Links:
Screenshot Preview:
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AB Tasty Preview Links:
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Video Capture Preview:
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Video captured 2022-July-11 11am EST
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Review & Approval Tracker
- TBD: in conversations to determine the best way to support AB Experimentation Reviews, Feedback, & Approvals. Alex Alesio (Deactivated) is actively working through this process.
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Thanks,
Digital Tech UX, Alex Alesio (Deactivated)
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005
From: Rohan Prabhu <rohan.prabhu@cxperts.io>
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Please review the above test preview and provide any comments, feedback, and/or approval.
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005 rationale //merge with above
Sent: Friday, July 22, 2022 15:41
To: Alesio, Alexander <Alexander.Alesio@Newellco.com>
Cc: Ken Lilly <ken.lilly@cxperts.io>; Good, Benjamin <Benjamin.Good@newellco.com>; Steven Shyne <steven@cxperts.io>
Subject: Re: Test Update: new.22.005 _ PLP | Filter Order | A/B Test
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Hey Alex, We based the order of V1 based on a CX Insight that detailed the popularity of each filter. The order of the filters is based on popularity from top to bottom. So putting those toggles that get less interaction shouldn't be a problem as not too many people interact with them in the first place. Attached are Fullstory metrics.As for the number of changes, with this test we're trying to transform this filter rather than iterate on every small change within the filter bar, if that makes sense.We should be fine to make this amount of change.
FullStory SShot:
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Thanks,
Rohan
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003 xxxxxx
From: Rohan Prabhu <rohan.prabhu@cxperts.io>
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