zz ( wip ver ) with approval tracker

About This doc: This page is designed to help capture and share AB Test information.

Note: This is a draft / work in progress and we welcome your feedback as we nail down our format. Let @Alex Alesio (Deactivated) know if you have any questions or are looking info that is not included here.

Hello Team—   
We're Excited to inform you all that AB Tasty has been setup and installed on production, and we are ready to get things rolling for CX Optimization with the below first test. 

Experiment Name: 

new-22-001 Add-to-Cart CTA Color variation on Yankee PDP 

Hypothesis: 

• By changing the add-to-cart button color, we can increase the number of add-to-cart clicks and conversions.

Goals of Experiment:

• ↑ Add to Cart Clicks 

• ↑ Conversions

• ↑ Conversion Funnel (Bag visits, checkout visits)
  
  

Target:  

• Yankee DTC website ( YankeeCandle.com )

• All Users

• All PDP pages      
  
  

Dates & Timing: 

AB Experiment: Preview & Test Links:

Screenshot Preview: 

Open

AB Tasty Preview Links: 

• v1 Green

• v2 Blue 

Video Capture Preview:

• Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

• Video captured 2022-July-11 11am EST
  
  

Open

Review & Approval Tracker

• Current thinking us to use a hybrid approach of;

  • Email (with URL for ab-test-info-wiki),
    where all required for approvals must reply to email with their feedback / approval for an efficient and easy to follow process for our BIZ & AB Testing partners.

  • Email text:
    Please give us your 👍 thumbs-up / approvals by xxxxx COB so we can launch our AB experiment on time and begin collecting insights.  

Thanks,
Digital Tech UX, @Alex Alesio (Deactivated)