Ideas & Coming Soon as of 2023-Jan-4

Owned by Alex Alesio (Deactivated)
Last updated: Jan 04, 2023
3 min read

(( DONE delete archive)) Ideas & Coming Soon as of 2023-Jan-4

 

 

 

 

[x] moved to Jira & wiki

Yankee Shipping Address in Checkout 

 

Findings: (Via FullStory) users are dead clicking on the Shipping step to advance in checkout.  

 

Hypothesis: By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.

 

Metrics:

  • ⬇️ Shipping dead clicks

  • ⬆️ Checkout progression

  • ⬆️ Transactions

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[x] moved to Jira & wiki

Yankee PDP Pick Up in Store

 

Findings: Users are having a hard time finding/selecting Pick Up in Store options on PDP. 

Hypothesis: By increasing visibility of the Pick Up in Store option on PDPs, we can increase the number of users selecting this option and increase transactions.

Metrics:

  • ⬆️ Pick Up in Store

  • ⬆️ Transactions

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[x] moved to Jira / WIKI

Yankee Global NAV Carousel Stripe Optimization:
Let users CLOSE promo bar

Hypothesis:
By allowing users to close the global carousel, we can increase transactions and decrease bounces. 

Metrics:

  • ⬆️ Transactions

  • ⬇️ Bounces

Note: iteration of 2022 Dec test (cxp.019) 

 

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[x] moved to Jira & wiki

Graco Dead Clicks on Images

 

Finding: 

  • Customers dead clicking on Feature and Benefit images/text on main Car Seats, Stollers, and Home and Gear pages. 

  • The feature descriptions and images on the main category pages look like they would be interactive. 

  • Users are clicking on these images expecting to be taken to the product page, instead they have to find the Shop Now buttons.

Impact:

  • 16% of the people on the main category PLP pages are clicking the Features & Benefit images or text. 

Recommendation: 

  • Link the images/text to the appropriate PLP or PDP.