AB experiment idea stash (cxperts prod ux etc.)

About: the below list are ideas for AB experiments that require feedback and additional discussion to understand interest-level and potential impact.

Sept21 Quick Graco Brainstorm Session:

Open

Top Ideas to continue developing
(create hypothesis, exp design, prioritize, and build…)

• NAV Global Header (Desktop) Expand/Collapse modified display rules/logic [ODYI-1612]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1612

• NAV Global Header | Color variation (Desktop & Mobile) [ODYI-1614]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1614

• NAV Global Header (Desktop) Support/Utility Menu modify to xyz (…optimize space of Support Utility Menu/login etc.) [ODYI-1613]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1613
    
    

• Checkout flow experiment [ODYI-1609]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1609
    
    
    

• PDP Image Gallery test (Desktop) replace with new Masonry grid layout [ODYI-1610]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1610

• PDP Image Gallery (Mobile) replace with new Horizontal Swipe experience [ODYI-1611]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1611

• Mini Cart | show Applied Discounts [ODYI-1608]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1608

• Free Shipping Threshold Bar | increase emphasis / visibility [ODYI-1606]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1606  

• NAV Global Header (Mobile) Layout is thin | Test xyz [ODYI-1615] [New22.0xx]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1615  

• Mini Cart | add Free-Shipping-Threshold-Bar [ODYI-1607]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1607  

• PDP Sticky ATC (mobile) | Modify Layout, Show/Hide logic, or Remove entirely [ODYI-1605]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1605
    
    

• Chat hide on Shoppable Pages [ODYI-1442]

  • Current Ticket: https://newellbrands.atlassian.net/browse/ODYI-1442

Done: converted from this page to separate wiki and/or ticket.

AB-Test-Candidate | Sticky ATC on Desktop

• [x] Moved to Jira (from CXperts idea stash):
  [ODYI-1604] AB-Test-Candidate | PDP Sticky ATC | add to Desktop experience
  https://newellbrands.atlassian.net/browse/ODYI-1604

• Summary: Show Add-to-Cart CTA & bar at top of Desktop page)

• Source: idea added per Aug4 CXperts presentation.
  
  

AB-Test-Candidate | PLP # of Products per [More Results] CTA click

• [x] Moved to Jira (from CXperts idea stash):
  [ODYI-1603] AB-Test-Candidate | PLP # of Products per [More Results] CTA click
  https://newellbrands.atlassian.net/browse/ODYI-1603

Finding: 

• WEVO: a finding from the WEVO Study was several people annoyed at the More Results CTA on PLP not having more information. 

• "I don't like that I have to keep pressing this button to see more candles instead of just giving me an option to see everything."

Impact: 

• To help validate and prioritize this test idea we turned to FullStory:

• In the last 30 days we saw around 34% of all users click a “More Results” CTA.

• When looking at users who just visit PLPs that number jumps to 51%.  

Source: idea added per Aug4 CXperts presentation.